30 October 2018

1.  There will be a test on this section next class (It's About the Product).

2.  Start reading the section on promotion (Promote. Promote. Promote)  While reading the section, complete this assignment: VI-Review Questions

25 October 2018

Turned in your book project URL.

Assignment for Tuesday: Marketing and the PLC

If you turn in It's About the Product-Differentiation TODAY it will be for extra credit or to replace a missing assignment.

I will not begin grading book projects until after 2:30 PM on Friday.

23 October 2018

Worked on the reading project, started in on the Product Life Cycle.  Be sure to watch the video on the Marketing and the PLC.

17 October 2018

Covered Perceptual Map and started positioning.

Enjoy the break.

11 October 2018

Catch-up day.  Worked on your book and the website.  

9 October 2018

Watched The Launch and you turned in notes.  Also, you are now allowed (encouraged) to take your reading book with you in order to complete the "book report."

5 October 2018

Introduced a new unit.  The Product.  1st period saw me sweat . . .    Video on The Launch next week . . .  if the technology works for me!

3 October 2018

FInished presentations (despite horrible computer issues!) and discussed the assignments that were due today.

1 October 2018

Really Bad PowerPoint and How to Avoid It.


Pay particularly close attention to:

Four Components To A Great Presentation and So What’s On Your Slides?

You need to do TWO assignments.  You pick which ones from the lists below.  Pick ONE from each list.

List A (Pick One)
Changes to the Marketing Mix
More Changes to the Marketing Mix

List  B (Pick One)
Examining the Mix
More Examining the Mix