Thursday, September 27, 2018

27 September 2018

Quiz on Section III
Introduction of Marketing Mix
Team/group assignment on introduction to the mix.

Tuesday, September 25, 2018

Friday, September 21, 2018

21 September 2018

Quiz on Section II. 

Reviewed Section III with an assignment: III. Buying Motives and Product Selection

Any missing work turned in before 3PM on Saturday will get credit.  This is a one-time break--don't expect another second chance!

Wednesday, September 19, 2018

19 September 2018

Begin section III (Are Customers Really First)  Work on III-Review Questions and this assignment III. Buying Motives.

Prepare for the test on Section II which will be next class period.

Friday, September 14, 2018

14 September 2018

Today we introduced the concept of Buyer Persona.  Your assignment is to create a Buyer Persona and submit it via "send files' tab on the website.  Due before the next class period.

Also, we created bookmarks for the frequently used sites and created accounts on CAnva.com and Wix.com

Wednesday, September 12, 2018

12 September 2018

Today we reviewed your assignments that were due today and then worked on the ERSI website

Your assignment for the next class is to read the articles from the Buyer Persona assignment.  DO NOT work on the assignment beyond reading the linked articles.

Monday, September 10, 2018

10 September 2018

Today we introduced the second section on Utility and Segmentation.  You need to read the section and then complete the FIRST TWO ASSIGNMENTS by the beginning of class on Wednesday.

Pay for your Fall Conference by the beginning of class on Wednesday as well.

Thursday, September 6, 2018

6 September 2018

Today we reviewed It's Everywhere, did an in-class activity to cover confusing concepts or terms and then had a quiz.  The majority of you did very well.

Reminder:  Pay for the field trip/conference!

Tuesday, September 4, 2018

4 September 2018

We discussed Section I: It's Everywhere.  You have your first "real" assignment.  The assignments are found on the assignment page on TheDavisMakreitngGroup.com site.  Your password is the same for logging in to the WebBook.

Use the "Send Files" tab for turning in your work, and remember how important the NAME of the file is! The assignment is due before class on Thursday.

You also got details for the conference ("field trip") we are taking on October 2nd.  Take the card to the office with your payment.  Only $20 thru Friday.  $30 after that. Bring me the receipt.


20 December 2018

You now have all the guidelines for your semester project.  I recommend you spend a little time on it over the Holidays to make life easier ...